McDonalds feeds
27 million people per day1, and with heart disease still reigning as champion
killer around the world2, they’re a pretty serious threat. While their
hiring rate has dropped substantially in recent years3, they’re rolling out more
products than ever4. Whether they’re shrinking the rest of the company while
growing R&D or pumping more money into innovative new products remains to
be seen.
The video above is cause for serious concern. Our theories as to why this exists are two-fold:
1. Using
models is a useful step in the preproduction process. Whether you’re building a
car, designing a building or developing the next food super-weapon, a mock-up
is typically step one.
2. This
giant, deadly hamburger is just another piece of a media agenda to slowly
acclimate people to larger food. Seeing a real hamburger this big won’t be
quite as shocking for people who’ve seen this giant model. We’re particularly worried
about people who live near the test zone and are subjected to seeing this
obscenity daily.
Beyond that, we
are highly disturbed by the large man in the wheelchair next to the behemoth. We
mean no insult to him personally, but perhaps he has been integral to the
testing process. The final seconds of the video are also strikingly eerie. The
three men stare into the glory of their creation as if it were the Sun God
rising over the foggy mountains after a particularly long slumber.
One thing is
certain, be prepared to see larger food in the coming years. Creations like
this and shows like Man Versus Food are just steps on a stairway down to the
pits of acceptance of obesity and slovenliness.
SOURCES:
1. Business Week.
3. SimplyHired.
4. China Daily.
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